The Peugeot brand was founded in France, during the Napoleonic period, in Montbéliard (25 département). In partnership with Jacques Maillard-Salins, the Peugeot brothers created their own foundry under the name \"Peugeot Frères Ainés\". The company excelled in the production of steel bars. The first saw blade was launched.
Within 30 years, the “Peugeot et compagnie” company built up its expertise to reach a payroll of a hundred or so workers. The first cubic, wooden Peugeot coffee grinder was launched with an internal steel mechanism.
Jules Peugeot continued to innovate with his hydraulic ram, filed a patent for a wringer and a chain-driven pump. Exports of tools started to Turkey. The production of household utensils was further developed from 1846.
The lion emblem made its first appearance on a saw blade. Inspired by the coat of arms of the city of Montbéliard, it took different aspects, but the lion remains the brand’s icon to the present day. At the time, it symbolised the qualities of Peugeot tools and utensils: Robust teeth, flexible blades, fast cutting speed.
Peugeot offered an increasingly broad range of tooling products: vices, planers, drills, screwdrivers, hammers, pliers, wrenches, spanners, etc.
The plants excelled in agriculture, manufacturing axes and ploughshares in particular.
Peugeot blades and saws are still recognised for their quality by joiners, carpenters, tinsmiths, quarry workers and even surgeons.
On the strength of its success and mastery, Peugeot exhibited at the first French Universal Exhibition in Paris that received more than 5 million visitors.
Empress Eugenie wore a Peugeot crinoline. This “cage”, made of steel hoops, gradually replaced the petticoat and would be a hit across all social classes. It would be worn until around 1875.
Emile and Jules Peugeot continued to innovate, even in the social sector, introducing the 10-hour day and thus pre-empting French law by more than 30 years. They also abolished child labour in their company.
The factories’ knowledge of steel was used to make bicycle spokes, chains and forks. In 1888, more than 8,000 bicycles or tricycles were manufactured by Peugeot. In 1891, the bicycle (or “the little queen” as it is known in France) became a real social phenomenon with the arrival and improvement of the Michelin tyre.
Peugeot continued to shine in the manufacture of kitchen utensils, bicycles and cars. Peugeot democratised the car in the early 20th century and survived the 1929 crash.
In 1931, an initial range of mechanical tools with electric motor was born.
During World War II, several factories were occupied or bombed. Peugeot recovered with the production of utility vehicles and the 202. In the 1950s, Peugeot built more than 100,000 vehicles per year. In 1972, more than two million 404 cars were manufactured. Peugeot absorbed 90% of the Citroën brand in 1974 with the creation of the PSA Peugeot-Citroën holding company. In 1983, the 205 and the 205 GTI made Peugeot a reference. Over the following years, Peugeot increasingly excelled in car manufacturing on which the current success of the brand is still based.
The brand’s tool production continued through to 1989 when it was suspended. It resumed in 2009 with the production of stationary power tools.
Peugeot Cycles launched the PL8 10 gear model © L’Aventure Peugeot
The Polyrex, a pioneering concept were several tools are supplied by the same source of energy, was adopted by a large proportion of French households.
Launch of the Peugeot 205 © L'Aventure Peugeot
The brandâ€™s head office moved to Tours (37). The Peugeot Outillage company reached a new milestone and developed a line of DIY stationary workshop equipment (for wood- and metalwork), electro-portable accessory boxes and cases.
The Peugeot brand broke away from convention with its brand new line of tools powered by the 18V Energy-Hub battery, designed by Peugeot Design Lab. On a highly stereotyped market, the Peugeot Energy Hub line has taken a new stylish direction and boosted the robustness of the platform range concept: the same battery shared by several machines. This new line of tools is enhanced by a premium after-sales service: Collect & Change.
We are delighted to present our new Peugeot Outillage logo.
Its modern and dynamic design reflects our passion for quality and performance, values that are at the heart of everything we do.
By adopting this common logo with other group entities, we are strengthening our solidarity and our synergy within the Peugeot family. This visual coherence reflects our desire to move our group forward together in multiple universes, around the world, by sharing our skills and offering a unified and exceptional customer experience.
Thank you for your trust and loyalty.